Guy Lights a Fire Under Bank of America’s Hind Parts


Insert Bank of America behinds over top...Photo by Baronsquirrel.

Occasionally, I like to write about things here that have nothing to do with football and today I was alerted to a story about an MBA candidate that I wrote about at my day job. He won a prestigious entrepreneurship competition for presenting a pitch for a product that actually has football implications – a hand-held device called the Traumatic Brain Injury Test (T-BIT), which determines whether an athlete has a concussion.

However Ken Williams didn’t get into the news for T-BIT, but for finding an inventive and humorous way to get Bank of America to stop dragging its feet: a music video.

Here’s an excerpt of Christina Ng’s story from ABC News:

A frustrated Georgia couple whose closing date for a Bank of America loan has been delayed three times decided to plead their case through song in a homemade music video that quickly caught the bank’s attention.

The couple, Ken and Meredith Williams, has been waiting 79 days to close a loan for a new house. They have been paying fines to the seller for the delays, including $50 a day for the past week.

“Bank of America you’re making me so mad. I want to buy this house, really bad,” Ken Williams sings in the video while playing the guitar. “My credit score is 798. Don’t worry ’cause my payments will never be late.”

Today is their fourth scheduled closing date and, as of Friday morning, they had not yet heard from the bank. But it looks like their musical plea was a success. In a statement to ABCNews.com, Bank of America spokeswoman Christina Beyer Toth said the following:

“We apologize for the delay in closing Mr. Williams’ loan. We are on target to close his loan today.  For the inconvenience, we have provided him a credit at closing.”

One of places where Williams sings in the video is in front of a Bank of America in Lawrenceville, while his wife dances around in the background.

Click here for the rest of the story.

Categories: Walk on the Wild SideTags: , , , ,

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